The resource “Building your online presence” offers a comprehensive guide for organizations looking to establish or improve their online presence. From the importance of clearly defining the objectives of a website, the selection of a content management system (CMS), and various structure, design and content issues that are necessary to have an effective website.
Throughout the paper, popular platforms such as WordPress and Wix are compared, evaluating their advantages in terms of ease of use, flexibility, e-commerce options and technical support. The importance of effective web design is emphasized and practical recommendations are offered for structuring and designing a site that is not only visually appealing but also functional. It mentions the relevance of having well-organized content and the importance of elements such as calls to action, impact cases and responsive design. This resource is valuable for any organization aspiring to develop a meaningful and effective online presence, as it provides some of the tools and knowledge needed to make informed decisions in order to forge an effective website. In parallel to this material, we recommend this blog post in which we talk about the importance that websites had, have and will have.