CASE OF IMPACT
Salesforce for FALGBT
Facts that advance the rights of the LGBT community
INITIATIVE
FALGBT
YEAR
2021
WEB SITE
ABOUT THE PROJECT
At Wingu we carried out the Salesforce implementation for the Argentine LGBT Federation (FALGBT), an organization that promotes a national work agenda focused on equality, non-discrimination and the advancement of rights for the lesbian, gay, bisexual and transgender community in the country.
FALGBT advises people of more than 30 nationalities, with diverse gender identities and sexual orientations. Therefore, This implementation focused on case management and customization of the tool to include relevant gender-sensitive data.
To achieve this, it was essential to be able to adapt the CRM to their needs and mission, configuring the different “objects” to inclusive language and adapting the platform so that it was possible to manage and follow up on:
- Inquiries
- Consulting
- Legal matters in the national territory
- Hate crime records
TECHNOLOGY
WHAT WE DO
LANGUAGE TRANSFORMATION IN APPS AND SYSTEMS
Our way of communicating, both in speech and writing, and how we choose our words, can sometimes contribute to discrimination. Violence, inequality, invisibility and other forms of inequality affecting women and members of the LGTBIQ+ community are additional manifestations of the lack of care in the use of language.
In response to the organization’s request, we undertook a special project to transform the dominant language interface, replacing it with inclusive language. This CRM implementation project was not only a technological opportunity, but also a powerful tool for raising awareness about diversity and inclusion through language.
Language not only reflects us, but also dignifies and empowers us. In this case, the implementation did not stand out for its technological complexity, but for the social challenge of challenging the dominant formats and putting inclusion and diversity at the center of attention.
TIME
2 months (July – August 2021)
TEAM
Sebastian Neter – Luis Garcia
Cases managed from this CRM application.
Cases to which they were able to provide a solution and/or closure from FALGBT.
Nationalities advised since Salesforce implementation.
IMPACT
The Argentine LGBT Federation became the first organization to have its Salesforce instance configured with inclusive language.
In this way, more than 3,400 cases were followed up, of which almost 90% have already been resolved.
01
Through the platform, the organization was able to monitor hundreds of cases reported as hate crimes against the community and provide efficient and direct support.
02
FALGBT was able to provide follow-up and support in situations related to various types of violence and discrimination.
03
They were able to accompany different consultations and advice on administrative procedures, in relation to family and equal marriage. They also provide counseling on issues of gender identity, work, health and training, among others.
In conversations with FALGBT activist Maribe Sgariglia, we were able to verify that the organization’s work has improved since this implementation:
“We were able to provide better follow-up and accompaniment in each case, which became fundamental for our daily work. In addition, the registry made it possible to improve decision making when demanding public policies and key advances in human rights”.
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